Strategi Komunikasi Pembangunan dalam Mempertahan Kualitas Jamu Tradisional(Studi Deskriptif Kualitatif Strategi Dinas Perdagangan Koperasi dan Usaha Kecil Menengah (DISDAGKOP UKM) Kabupaten Sukoharjo dalam Mempertahankan Kualitas Jamu Tradisional di Industri Kampung Jamu Desa Nguter)

Tri Wibowo, Mursit and , Drs. Joko Sutarso, S.E.,M.Si (2018) Strategi Komunikasi Pembangunan dalam Mempertahan Kualitas Jamu Tradisional(Studi Deskriptif Kualitatif Strategi Dinas Perdagangan Koperasi dan Usaha Kecil Menengah (DISDAGKOP UKM) Kabupaten Sukoharjo dalam Mempertahankan Kualitas Jamu Tradisional di Industri Kampung Jamu Desa Nguter). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Traditional herbal medicine is a herbal medicine typical of Indonesia from ancient times consisting of various types of herbs and spices without the choice of chemicals and drugs. Kampung Jamu Nguter Village which has been awarded as a center of Traditional Herbal Medicine industry in 2012 which was inaugurated by the Ministry of Economy (MENKO). Kampung Jamu is the asset of the Sukoharjo District Government as the city's nickname. DISDAGKOP UKM Sukoharjo District seeks to always maintain and maintain the quality of Traditional Herbal Medicine in Kampung Jamu Nguter. In this study, researchers wanted to know the communication strategy of DISDAGKOP UKM development in maintaining the quality of Traditional Herbal Medicine. The researcher will use Pro-Literacy theory, where Pro-Literacy as a development 2 communication theory is appropriate to identify and cope with the problem of lack of education and knowledge in the development approach. This research is a qualitative research, which aims to explain a problem that will be done in depth. For data collection techniques researchers will use in-depth interview techniques (indept interview) and documentation techniques collected from books or regulations that exist. Purposive sampling method will be used to collect data sources that will be needed in this study and to obtain data that is valid researcher using triangulation method data so that data will get more valid. The results of this study using Pro-Literacy theory, that DISDAGKOP UKM provides strategies in the form of counseling development, supervision, guidance, and community development in Kampung Jamu Nguter. Because the strategy can overcome the problem of the circulation of fake herbs or herbal chemicals. Although it is already running well, DISDAGKOP UKM still always pay attention and supervise the industry in order to maintain its image and quality so avoid the fake herbal medicine and herbal chemicals.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Development Communication, Community Empowerment, Development Counseling, Pro-Literacy.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: MURSIT TRI WIBOWO
Date Deposited: 05 Feb 2018 01:36
Last Modified: 05 Feb 2018 01:36
URI: http://eprints.ums.ac.id/id/eprint/59013

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