Analisis Pengaruh Faktor Psikologis Konsumen Terhadap Keputusan Pembelian Product Counterfeits Pada Produk Kosmetik

Kholifah, Anisyah and , Kussudyarsana S.E., M.Si., Ph.D (2018) Analisis Pengaruh Faktor Psikologis Konsumen Terhadap Keputusan Pembelian Product Counterfeits Pada Produk Kosmetik. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (242kB) | Request a copy
	PDF (Pernyataan Publikasi Ilmiah) Pernyataan Publikasi Ilmiah.pdf Restricted to Repository staff only Download (322kB) | Request a copy
	PDF (Naskah Publikasi) NASKAH PUBLIKASI-144.pdf Download (698kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (863kB)
	PDF (BAB I) BAB I.pdf Download (244kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (220kB) | Request a copy
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (305kB) | Request a copy
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (399kB) | Request a copy
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (91kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (210kB)

Abstract

This research is intended to analyze the influence of consumer motivation, consumer perceptions and consumer attitudes toward buying decisions product counterfeits on cosmetic products. The population that became the object in this study is all consumer product counterfeits in cosmetic products around the campus of Muhammadiyah University of Surakarta who have ever bought or used product counterfeits on cosmetic products. The sample used is 110 consumer product counterfeits by using purposive sampling. The method of analysis used in this study is the method of multiple regression analysis. The result of research based on partial hypothesis test (t test) showed that consumer's motivation, consumer perception and consumer attitude significantly influence to purchasing decision. The result of determination coefficient test (R2) obtained R square equal to 0,603. This indicates that purchasing decision can be explained by the variable of consumer motivation, consumer perception and consumer attitudes of 60,3%, while 39,7% is explained by other factors outside of variables studied. Keywords: motivation, perception, attitude, purchasing decision

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Motivasi, Persepsi, Sikap, Keputusan Pembelian
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANISYAH KHOLIFAH
Date Deposited:	01 Feb 2018 02:06
Last Modified:	01 Feb 2018 02:06
URI:	http://eprints.ums.ac.id/id/eprint/58666

Actions (login required)

View Item