Pengaruh Kepercayaan, Kemudahan, dan Keamanan Terhadap Keputusan Pembelian Pada Situs E-Marketplace

Hidayah, Rachmahita Resti and , Dr. Edy Purwo Saputro, SE., M.Si (2018) Pengaruh Kepercayaan, Kemudahan, dan Keamanan Terhadap Keputusan Pembelian Pada Situs E-Marketplace. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze the effect of trust, convenience, and security of purchasing decisions on the e-marketplace site at the Muhammadiyah University of Surakarta.The population is all consumers who have been online through e-marketplace sites are very large and unknown. The type of data used is the primary data using the questionnaire method. Sampling technique using purposive sampling with sample as much as 130 respondents. The analysis technique used is multiple regression.The results showed that: 1) Trust positife influence and significant to the purchase decision.2) Ease negative and not significant impact on purchasing decisions. 3) Security positife and significant impact on purchasing decisions. R square of 19,1%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Trust, Ease, Security, Purchase Decision, E-marketplace
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RACHMAHITA RESTI H
Date Deposited:	23 Jan 2018 06:39
Last Modified:	23 Jan 2018 06:39
URI:	http://eprints.ums.ac.id/id/eprint/58459

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