Pengaruh Kualitas Merek Pada Niat Beli Dengan Sikap Konsumen Sebagai Variabel Pemediasi

Faishal, Chamdan and , Dr. Rini Kuswati, S.E., M.Si (2018) Pengaruh Kualitas Merek Pada Niat Beli Dengan Sikap Konsumen Sebagai Variabel Pemediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of brand quality on purchase intentions mediated consumer attitudes. Respondents taken in this research are 100 respondents. The test results using multiple linear regression analysis, sobelt test, validity and reliability test. The findings obtained in this analysis is brand quality has a significant positive effect on consumer attitudes. On brand quality has no significant effect on purchasing intention. While brand quality perngaru significant to purchase intention mediated by consumer attitude. In the F test simultaneously the variable of brand quality and consumer attitudes have a significant effect on purchasing intention. Key words: Brand Quality, Consumer Attitudes, and Purchase Intentions

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Quality, Consumer Attitudes, and Purchase Intentions
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FAISHAL CHAMDAN
Date Deposited:	19 Jan 2018 06:12
Last Modified:	19 Jan 2018 06:12
URI:	http://eprints.ums.ac.id/id/eprint/58264

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