Dwi Suryandari, Arsita and , Drs. Budi Santoso, M.Si (2018) Motif dan Kepuasan Membaca Koran Pabelan (Studi Kesenjangan Antara Motif dan Kepuasan Mahasiswa Fakultas Komunikasi dan Informatika Prodi Ilmu Komunikasi Angkatan 2014 Unniversitas Muhammadiyah Surakarta Terhadap Koran Pabelan). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study contains about the motive, gratification obtained and the gratification dicrepancy obtained from reading Pabelan newspaper with respondents Students of Faculty of Communication and Informatics Prodi Science Communication Force 2014 Unniversitas Muhammadiyah Surakarta. The research used quantitative approach with descriptive method, that is descriptive or describe motive, satisfaction and decrease Student of Faculty of Communication and Informatics Prodi Science Communication Force 2014 Unniversitas Muhammadiyah Surakarta in reading Pabelan Newspaper. Data method in this research is research by using questionnaire as data instrument with Likert scale questionnaire model. Population in this research is student of Faculty of Communication and Informatics Prodi Science Communication force 2014 UMS with total sample counted 63 student. The sampling technique using simple random sampling technique. This study uses the theory of use and gratification. This theory has the concept of measuring the satisfaction (Gratification Sought) is the satisfaction to be obtained and the resulting satisfaction (Gratification obtained) through the motive information, personal identity motives, the motive of integrity and social interaction and entertainment motives. The purpose of this research are to determine the motive or the level of gratifications sought that is expected of respondents (GS) before reading Pabelan newspaper, and to determine the level of gratification obtained (GO) after reading Pabelan newspaper and to determine how big the gratification dicrepancy (GD) obtained by responden. The results of this study indicate the motive satisfaction generated by students Prodi Science Communication Faculty of Communication and Informatics Force 2014 Muhammadiyah University of Surakarta in reading Pabelan Newspaper is the motive of personal identity by getting a percentage of 95.2% with the lowest growth rate that is with the percentage of 4.8%.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Uses And Gratification Theory, Mass Communication, Mass Media |
| Subjects: | P Language and Literature > PJ Semitic |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ARSITA DWI SURYANDARI |
| Date Deposited: | 16 Jan 2018 06:28 |
| Last Modified: | 16 Jan 2018 06:28 |
| URI: | http://eprints.ums.ac.id/id/eprint/58182 |
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