Communication Strategy Of Suji In Instagram (A Descriptive Qualitative Study on Communication Strategy of “Suji” in Instagram as The Supporting Factor of Culinary Advance in Solo)

Ayudia Putri, Amanda and , Dian Purworini, S. Sos. MM (2018) Communication Strategy Of Suji In Instagram (A Descriptive Qualitative Study on Communication Strategy of “Suji” in Instagram as The Supporting Factor of Culinary Advance in Solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Instagram has the advantage of dividing photos and videos with actively using hastag. Culinary promotion through social media can offer a lot of new ways to develop the culinary business. This research aims to know the communication strategy of suji on instagram. This study used a qualitative approach. data sources the study i.e. primary data and secondary data. The location of the research done in Surakarta on business owners with brand Suji. Time research was done starting in February to incur September 2017. This research subject or informant who researched there is 5 people. In this study of sampling techniques used by researchers is a purposive sampling Method of collecting data in research: interviews, observation, and documentation of data analysis Techniques used in this research is interactive data validation Techniques analysis using triangulation. The results showed the accounts @suji. co. Select and utilize social media as a communication strategy with the instagram factors as below, determine the purpose of the communication strategy through the model of the modern marketing communication, utilizing fitu-features already available on instagram, know. From this researchers found the interconnectedness of the factors with the way how the account owner @suji co insatgram use features as a communication strategy. From the diverse features of congenital and instagram supporters, a feature that is often used by account @suji.co is a feature of Follower, upload a photo, the photo title (caption), arroba (@), hastag, share, and the like. Keywords: Communication Strategy. Culinary. Instagram

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Keywords: Communication Strategy. Culinary. Instagram
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: AMANDA AYUDIA PUTRI
Date Deposited: 09 Jan 2018 06:10
Last Modified: 09 Jan 2018 06:10
URI: http://eprints.ums.ac.id/id/eprint/58034

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