Analisis Pengaruh Brand Awareness Dan Brand Image Terhadap Pembentukan Brand Loyalty (Studi Empiris Pada Wardah Cosmetics)

Putra, Febrianur Ibnu Fitroh Sukono and , Dra. Wuryaningsih Dwi Lestari, M.M. (2018) Analisis Pengaruh Brand Awareness Dan Brand Image Terhadap Pembentukan Brand Loyalty (Studi Empiris Pada Wardah Cosmetics). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aim of this research to analyze influence of brand awareness and brand image to create brand loyalty empirical studies at Wardah Cosmetics. The population of this research is all students of Muhammadiyah University of Surakarta. The technique sampling in this research is convinience sampling by take 100 respondences. Data collection method using field study in form of personal questionnaire. Analysis tools in this research uses multiple linear regression. Based on the result are found some finding, the first is brand awareness has significant influence to create brand loyalty and the second is brand image has significant influence to create brand loyalty. Keyword: Brand awareness, Brand image, and Brand loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Awareness, Brand Image, Brand Loyalty
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FEBRIANUR IBNU FITROH SUKONO PUTRA
Date Deposited:	08 Jan 2018 04:17
Last Modified:	08 Jan 2018 04:17
URI:	http://eprints.ums.ac.id/id/eprint/57982

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