Komunikasi Kesehatan Pimpinan Daerah ‘Aisyiyah dalam Implementasi Program Mampu

Mahardika, Dzikrina Aqsha and , Agus Triyono, M.Si (2018) Komunikasi Kesehatan Pimpinan Daerah ‘Aisyiyah dalam Implementasi Program Mampu. Diploma thesis, Universitas Muhammadiyah Surakarta.

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Reproductive health is part of several points in the Sustainable Development Goals (SDG's). Indonesian goverment are focusing on preventing and combating the phenomenon of reproductive diseases as the big deal, especially reproductive desease on women. The high level of death of women in this case makes the government took some elements of women's organizations through the program MAMPU. MAMPU means movement of Indonesian woman for Poverty Reduction which held by National Planning and Development Agency (BAPPENAS). This program involves women's organizations throughout Indonesia, aisyiyah is one of those women's organization. This research is qualitative research by descriptive approach. The researcher focuses on persuasive health communication using Huge Rank theory in downplay and intensify strategy. The sample of this research is 'aisyiyah regional aboard of Magelang by primer and secondary source of data. The researcher using interview, observation, adn documentation as the collective of the data. The sampling technique is purposive sampling which the researcher interviews the interviewees based on the research criteria. There are three data analysis of this research. There are data reduction, data presentation, and conclussion or verification. the result of this research is knowing communication strategy on 'Aisyiyah regional aboard of Magelang in Education of Women's Reproductive Health in Magelang Society. This study shows that the Intensify Huge Rank model is suitable to be applied when meeting people whose knowledge of reproductive health is still minimal.

Item Type: Karya ilmiah (Diploma)
Uncontrolled Keywords: Aisyiyah, Downplay, Intesify, Women's Reproductive Health, Health Communication
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Date Deposited: 02 Jan 2018 08:16
Last Modified: 02 Jan 2018 08:16
URI: http://eprints.ums.ac.id/id/eprint/57891

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