Strategi Promosi Penerimaan Siswa Baru di SD Muhammadiyah Alam Surya Mentari Tahun Pelajaran 2017/2018

Fadillah, Asma and , Honest Ummi Kaltsum, S.S., M.Hum. (2017) Strategi Promosi Penerimaan Siswa Baru di SD Muhammadiyah Alam Surya Mentari Tahun Pelajaran 2017/2018. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine (1) To describe promotion strategy new student recruitment in SD Muh. Alam Surya Mentari course year 2017/2018, (2) To describe the obstacle promotion strategy new student recruitment in SD Muh. Alam Surya Mentari course year 2017/2018 (3) To describe the solution promotion strategy new student recruitment in SD Muh. Alam Surya Mentari course year 2017/2018. This research is qualitative research with study phenomenology type. Collecting data used observation, interview and documentation. Data analysis used data reduction, data display, and conclusion. Test the validity of the data used triangulation resours and techniques. The result show promotion stategy new student recruitment did by website, school manual book, brochur, voice mail, school interior décor, school stantionary, uniform, program presentation to Kindergarten, invite kindergarten, sosialization, banner. Promotion by banner can’t reach all of the city, but it covered by presentation program to the kindergartens, invite kindergarten, pose banner and hand over brochure. The next obstacle when there were student who set of the quota cancel out without notification to school, but it covered by giving time limit enrold, add socialization aim to the kindergarten, invite kindergarten.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	new student recruitment, promotion strategy
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Guru Sekolah Dasar
Depositing User:	ASMA FADILLAH
Date Deposited:	23 Nov 2017 03:11
Last Modified:	23 Nov 2017 03:13
URI:	http://eprints.ums.ac.id/id/eprint/57656

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