The Effect Of Perceived-Value Towards Customer Satisfaction With Nationality As The Moderating Variable: Empirical Study In Universitas Muhammadiyah Surakarta’s International Program

Anggit Prabowo, Muhammad Pethit and , Soepatini, S.E., M.Si., Ph.D (2017) The Effect Of Perceived-Value Towards Customer Satisfaction With Nationality As The Moderating Variable: Empirical Study In Universitas Muhammadiyah Surakarta’s International Program. Diploma thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This quantitative research examines the effect of perceived-value towards customers satisfaction in context of UMS international program, with nationality as the moderating variable. This study aims to investigate whether the relationship between six dimensions of perceived-value; functional value, emotional value, social value, price value, physical evidence, price with customers satisfaction can be influenced by respondent’s characteristic which is nationality or not. Proportional random sampling employed in this research, and 88 respondents’ data were obtained through questionnaire-based survey. Moderated regression analysis is used in order to check the effect of the moderation. There are two models to explain the relationship of perceived-value to customer satisfaction with the moderation of nationality. After they were analyzed, it is confirmed that perceived-value influence customer satisfaction. However, the outcome of model 2 or the MRA showed that nationality is not exactly moderating perceived-value towards customer satisfaction. Finally, researcher suggests for the future research should be conducted under appropriate number of sample and so do the method, for a better result and provides better managerial contribution.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Perceived-value, Customer Satisfaction, Nationality, International Program
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MUHAMMAD PETHIT ANGGIT PRABOWO
Date Deposited: 15 Nov 2017 07:07
Last Modified: 15 Nov 2017 07:07
URI: http://eprints.ums.ac.id/id/eprint/57611

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