Penggunaan Augmented Reality Sebagai Media Promosi Pariwisata di Kabupaten Karanganyar

Utama, Aditya Yudha and -, Nurgiyatna, ST, MSc., Ph.D (2017) Penggunaan Augmented Reality Sebagai Media Promosi Pariwisata di Kabupaten Karanganyar. Diploma thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Promotion is one of the key in a marketing business, both in the field of product marketing and other fields including the field of tourism. Karanganyar regency is a district that prioritizes the tourism sector as the foundation of its regional income. But over the development of conventional media promotion time with brochures or tourism books the less desirable by the community. From this issue came the idea to involve Augmented Reality technology as tourism promotion media of Karanganyar regency. This application is made as a novel media campaign that aims to attract public interest in tourism in Karanganyar district so as to create an effective and educative tourism promotion. There are 10 Augmented Reality objects along with their information in this application, 10 objects, Sukuh Temple, Cetho Temple, Astana Giribangun, Astana Mengadek, Grojogan Sewu, Parang Ijo Waterfall, Jumog Waterfall, Hobbit House, Intanpari Airplane Monument and Kemuning Tea Garden. This application is made by using some software such as Blender, Unity 3D and Vuforia. The method used in making this application is by medote SDLC Waterfall model, While the testing method used is by using the method of Black Box and Kuisioner with the total number of respondents 30 respondents. Based on the results of tests that have been done show that the application is running well and 86.667% of respondents stated that this application can menark public interest toj visit tourism objects in Karanganyar district.

Item Type: Karya ilmiah (Diploma)
Uncontrolled Keywords: Augmented Reality, Tourism, Promotion.
Subjects: T Technology > T Technology (General)
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Teknik Informatika
Depositing User: ADITYA YUDHA UTAMA
Date Deposited: 31 Oct 2017 11:26
Last Modified: 31 Oct 2017 11:26
URI: http://eprints.ums.ac.id/id/eprint/56717

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