Analisis Rasio Keuangan Sebaga Dasar Pembanding Untuk Menilai Kinerja Keuangan PT Unilever Indonesia Tbk Dan Pt Mandom Indonesia Tbk Periode 2012-2015

Safira, Aisyah and , Jati Waskito, S.E., M.Si (2017) Analisis Rasio Keuangan Sebaga Dasar Pembanding Untuk Menilai Kinerja Keuangan PT Unilever Indonesia Tbk Dan Pt Mandom Indonesia Tbk Periode 2012-2015. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of the research to measure the financial performance of PT Unilever Indonesia Tbk and PT Mandom Indonesia Tbk in facing the ASEAN market and free trade in ASEAN in the field of industrial cosmetics. This research uses descriptive quantitative method. Object used is in the form of financial statement data balance sheet and income statement PT Unilever Indonesia Tbk and PT Mandom Indonesia Tbk in periode 2013, 2014,and 2015,. This research uses analysis tools such as liquidity ratio, profitability ratio, solvency ratio and activity ratio. The overall results of the study showed PT Unilever Indonesia has the better ratio during the period 2013-2015 based profitabilitas ratio , solvency , Debt to Total Assets and activity while on liquidity ratio PT Mandom Indonesia Tbk have better ratios compared with PT Unilever Indonesia Tbk . The conclusion from this research is PT Unilever Indonesia Tbk is more favored when viewed from the financial performance. This is evidenced by strong market growth in most categories. Overall both companies are quite ready to welcome the ASEAN market and free trade in ASEAN. To improve the financial performance management should be more careful in managing financial data and in making decisions and can innovate. It is intended that the company is able to complete and survive in the cosmetics industry in Indonesia.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Financial Performance, Liquidity, Profitability, Solvency, Activities
Subjects: H Social Sciences > HC Economic History and Conditions
X General Subject
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AISYAH SAFIRA
Date Deposited: 19 Aug 2017 04:25
Last Modified: 19 Aug 2017 04:25
URI: http://eprints.ums.ac.id/id/eprint/55758

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