Faktor Faktor Yang Mempengaruhi Konsumen Dalam Keputusan Pembelian Sepeda Motor Ninja 250 Cc

Prakosa, Himawan Adi and , Rini Kuswati, M.Si (2017) Faktor Faktor Yang Mempengaruhi Konsumen Dalam Keputusan Pembelian Sepeda Motor Ninja 250 Cc. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is To determine the partial influence between the quality of motorcycle purchase decision Ninja 250 CC in Sukoharjo District. To determine the partial influence between price and purchase decision of Ninja 250 CC motorcycle in Sukoharjo District. To find out the partial influence between the promotion of motorcycle purchase decision Ninja 250 CC. To determine the effect simultaneously between quality, price and promotion of motorcycle purchase decision Ninja 250 CC. Population in this research is all consumer of buyer or user of motorcycle user of Ninja 250 CC and sample used in this research consumer buyer or user of motorcycle user of Ninja 250 CC while sampling technique use convience sampling method. Based on the results of this study The results of t test analysis known that product quality (X1) has a significant influence on purchasing decisions with the supported value t.sig (0.000) smaller than 0.05 (). The price (X2) has a significant effect on the purchase decision (Y) and the value of t.sig (0,000) is less than 0.05 (). Promotion (X3) has a significant effect on purchase decision (Y) and is supported by t.sig value (0.000) less than 0.05 ().

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Product Quality, Price, Promotion and Purchase Decision
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: HIMAWAN ADI PRAKOSA
Date Deposited: 15 Aug 2017 06:02
Last Modified: 15 Aug 2017 06:02
URI: http://eprints.ums.ac.id/id/eprint/55595

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