Determinan Loyalitas Pelanggan Di Apotek Sari Alam Karanganyar

Priyanto, Widodo and , Dr. Anton Agus Setiawan, SE, M.Si, and , Ikhwan Susila, SE, MSi, Ph.D (2017) Determinan Loyalitas Pelanggan Di Apotek Sari Alam Karanganyar. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The situation of market competition that more competitive, had been aware the company, how very important the role of customer in their business. Therefore, company need to create customer loyalty-based strategy as competing advantage for company. Customer loyalty has closed relationship to service quality, perceived value, and customer satisfaction. The study using survey design, with the population target is consumers who bought drugs at Sari Alam pharmacy in Karanganyar. Sample size are 200 respondents, had been taken by purposive sampling tecniques. The datas had been analyzed by structural equation modelling. The result of the study were customer satisfaction and service quality influencing significantly to customer loyalty. Perceived value and service quality were significantly influencing to customer satisfaction. Keywords: customer loyalty, customer satisfaction, service quality, perceived value.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	loyalitas pelanggan, kepuasan pelanggan, kualitas pelayanan, nilai yang dipersepsikan.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	Unnamed user with username p100040075
Date Deposited:	16 Aug 2017 05:04
Last Modified:	21 Aug 2017 05:31
URI:	http://eprints.ums.ac.id/id/eprint/55589

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