Analisis Pengaruh Kualitas Produk, Harga Dan Kelompok Acuan Terhadap Keputusan Pembelian Pada CV. Tahu Tuna Pak Ran Pacitan

Kurniawan, Fahmy and Dr. Syamsudin, MM. (2017) Analisis Pengaruh Kualitas Produk, Harga Dan Kelompok Acuan Terhadap Keputusan Pembelian Pada CV. Tahu Tuna Pak Ran Pacitan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to analyze the effect of product quality, price, and reference group to decision to buy tuna in CV Tuna Pak Ran. The population is taken is consumers who visit, buy, and consume tuna products Pak Ran Pacitan. So the number of samples in this study as many as 100 respondents because consumers who came in CV Tahu Pak Ran Tuna not identified. Based on the results of analysis of product quality variables known thitung> ttable (3.942> 2,000) then this indicates that the quality of the product has a significant influence on purchasing decisions. Price variable is known t count> ttable (6,807> 2,000) hence this indicates that price have significant influence to purchasing decision. The reference group variable is known as thitung> ttable (5,072> 2,000) then this indicates that reference group has significant influence to purchase decision. Keywords: Product Quality, Price, Reference Group and Purchase Decision vii

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Product Quality, Price, Reference Group and Purchase Decision
Subjects: Q Science > Q Science (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: FAHMY KURNIAWAN
Date Deposited: 15 Aug 2017 06:42
Last Modified: 15 Aug 2017 06:42
URI: http://eprints.ums.ac.id/id/eprint/55463

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