The Relationship Between Lifestyle Of Female Consumer And The Importance Of Clothing Retail Store Attributes: A Study On Ada Fashion Store And Buti Store

Kuswindarti, Mutiara and ., Ihwan Susila, SE., Msi., Ph.D (2017) The Relationship Between Lifestyle Of Female Consumer And The Importance Of Clothing Retail Store Attributes: A Study On Ada Fashion Store And Buti Store. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This paper explores the relationship between lifestyle of female consumer and the importance of clothing retail store attributes: a study on Ada Fashion Store and Buti Store. This study aims to determine the impact of such elements of lifestyle on importance of retail store attributes and to reveal which is the most influential. Data were collected using questionnaire-based survey consisting of 50 questions and distributed to 130 respondents comprising all of Ada fashion store and Buti store consumer in Indonesia, especially in Surakarta city. In order to analyze the data obtained from questionnaires, quantitative methods were employed. The findings showed that lifestyle characteristics have a significant impact on the importance of clothing retail store attributes. Finally, researcher suggests that future research can use those other element, so the result can be more comprehensive that can help company to make a competitive strategy.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Lifestyle Characteristics, Retail Store Attributes, Female Consumers, Indonesia
Subjects: X General Subject
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MUTIARA KUSWINDARTI
Date Deposited: 11 Aug 2017 07:30
Last Modified: 11 Aug 2017 07:30
URI: http://eprints.ums.ac.id/id/eprint/55223

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