Strategi City Branding Kota Surakarta Melalui Instagram @agendasolo

Puspitasari, Cindy Putri and , Edy Purwo Saputro, S.E., M.Si (2017) Strategi City Branding Kota Surakarta Melalui Instagram @agendasolo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

City branding is a concept of city marketing by using specific symbols or logos to developing city identity and increasing the number of tourist visits. The city of Surakarta implemented a city branding with the tagline “Solo The Spirit Of Java” through various media campaigns, one of them is community accounts in instagram, @agendasolo. This study aims to determine the strategy of city branding of Surakarta through instagram @agendasolo. The Sampling is done by use keyperson method with 2 informants namely Tri Rusnita as Section Head of Promotion and Information Office of Surakarta City and admin account instagram @agendasolo. The techniques Interview is indepth interview, obeservation, and documentation on account instagram @agendasolo. The result of this research is the city branding strategy of Surakarta city in accordance with four steps of city branding strategy that is identity, objective, ommunication, and coherence. The tagline “Solo The Spirit Of Java” is reflects the identity of the city of Surakarta and still applied until today. As for the promotional media, community social media accounts like @agendasolo is more contributed in process of city branding compared with the official government account. In this case, the role of @agendasolo is to share information about various events and tourist sites which located in Surakarta city.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	city branding sosial media identitas merek city branding Kota Surakarta
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	CINDY PUTRI PUSPITASARI
Date Deposited:	03 Aug 2017 03:01
Last Modified:	03 Aug 2017 03:01
URI:	http://eprints.ums.ac.id/id/eprint/54200

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