Pengaruh Kualitas Pelayanan, Harga Terhadap Loyalitas Konsumen Dan Kepuasan Konsumen Sebagai Variabel Intervening Pada Perusahaan Jasa Pengiriman Di Solo

Rustam Aji, Sidiq and , Muzakar Isa SE., M.Si, (2017) Pengaruh Kualitas Pelayanan, Harga Terhadap Loyalitas Konsumen Dan Kepuasan Konsumen Sebagai Variabel Intervening Pada Perusahaan Jasa Pengiriman Di Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is used to analyze the influence of service quality, and price to consumer loyalty and consumer satisfaction as intervening variable at Service Delivery Company in Solo. Data were collected by using questioner and the sample was 100 respondents. Testing is done with SPSS Software analysis tools and methods used regression analysis and data instrument. The findings indicate that the quality of service and the significant price beperngaruh to consumer satisfaction. And consumer satisfaction mediate between service quality and price significantly influence to Consumer Loyalty

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Quality of Service, Price, Consumer Loyalty, and Consumer Satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: SIDIQ RUSTAM AJI
Date Deposited: 27 Jul 2017 03:47
Last Modified: 27 Jul 2017 03:47
URI: http://eprints.ums.ac.id/id/eprint/53819

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