Analisis Pengaruh Harga, Lokasi Dan Keragaman Produk Terhadap Minat Beli Di Luwes Delanggu

Aji, Arif Purnomo and -, Basworo Dibyo, SE, Msi (2017) Analisis Pengaruh Harga, Lokasi Dan Keragaman Produk Terhadap Minat Beli Di Luwes Delanggu. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of price, location, and product diversity either partially or simultaneously on consumer purchase interest in a flexible delanggu.Penelitian menggunakam survey with questionnaires as instrumennya.Sampel used is a flexible consumer ang Delanggu of 100 people using purposive sampling. The analytical method used was Validity, reliability test, Normality Test, Test Multicollinearity, Heteroskidastity test, multiple linear regression analysis, t test, F test, and test ². These results indicate that multiple linear regression test significant and positive impact on consumer buying interest in flexible Delanggu the variable price, location, and product diversity. In addition, the tests produced F_hitung 10,501 F is greater than 2.70 F_tabel so that Ho is rejected, meaning that the independent variables (price, location, and product diversity) significantly influence consumer purchase interest in flexible Delanggu. Dihasilan ² calculation value of 0.247. Value shows together three independent variables have an influence on variabeldependensebesar 24.7% and the balance of 75.3,2% influenced by other variables not examined in this study.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: price, location, diversity of products, Buy Consumer Interests
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ARIF PURNOMO AJI
Date Deposited: 05 Apr 2017 03:53
Last Modified: 05 Apr 2017 03:53
URI: http://eprints.ums.ac.id/id/eprint/50781

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