Pengaruh Bauran Pemasaran Terhadap Penjualan Sepeda Motor Suzuki (Studi Kasus pada PT. Sumber Baru Jaya Gemilang Kabupaten Boyolali)

Yudiyanto, Dwi Sapto and , Dr. Suranto, MM and , Hafidh Munawir, ST, M.Eng, (2016) Pengaruh Bauran Pemasaran Terhadap Penjualan Sepeda Motor Suzuki (Studi Kasus pada PT. Sumber Baru Jaya Gemilang Kabupaten Boyolali). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to know the influence of the marketing mix (product, promotion, distribution channel, people, physical evidence, the process and the price) against sales of Suzuki motorcycle (case study of New sources of Jaya PT Gemilang Boyolali Regency). Research using the method of descriptive research with a total population of 150 people and the sample used 75 people and using the method of sampling accidental sampling method. Test results show the validity of each item of each variable is declared valid. Reliability test results indicating each item of each variable declared reliability (believable). Conclusions from the test results the analysis of the factor shows four (4) variable that gives considerable correlation against sales volume i.e. variable product, promotion, price and process. T test results showed if each variable product, promotions, distribution channels, people, physical evidence, the process and the price individually (partial) positive and significant effect against the sale of Suzuki motorcycle in PT. Sumber Jaya New Scintillating Boyolali Regency. For the future, it is hoped the new Source PT. Jaya Scintillating Boyolali Regency was able to maintain or improve the quality of its products, quality promotion, people/employees which in this case is his Ministry, increasing physical evidence/amenities, providing competitive rates and competitive, providing a fast and distribution channels as well as the process of quick, precise and easy that sales target may be increased in accordance with the targeted/expected.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: product promotions distribution channels pricing and sales.
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Divisions: Fakultas Teknik > Teknik Industri
Depositing User: DWI SAPTO YUDIYANTO
Date Deposited: 10 Feb 2017 06:02
Last Modified: 10 Feb 2017 06:02
URI: http://eprints.ums.ac.id/id/eprint/49792

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