Analisis Beberapa Variabel Yang Mempengaruhi Keputusan Pembelian Konsumen Melalui E-Commerce

Handayani, Mamik and , Muhammad Sholahuddin, S.E. M.Si. (2017) Analisis Beberapa Variabel Yang Mempengaruhi Keputusan Pembelian Konsumen Melalui E-Commerce. Skripsi thesis, Universitas Muhammadiyah SUrakarta.

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Abstract

The purpose of this study was to examine the variables that influence consumer purchase decisions online through e-commerce. This study uses a quantitative approach with descriptive methods. The sampling technique used in this study was a non-probability sampling (sampling technique by not giving a chance to the elements of the population to be sampled) with the type of purposive sampling (judgmental) which is a sampling technique that is based on specific criteria on respondents. Based on sampling methods and techniques acquired by 100 respondents who fit the criteria. The data were collected using a questionnaire, after the data is collected and then analyzed using multiple linear regression analysis. The results showed that the safety and performance risk does not significantly influence the purchasing decisions of consumers via e-commerce. In contrast to the ease and pleasure of shopping, the results showed that these variables have a significant influence on consumer purchasing decisions through e-commerce.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Decision Purchase, E-Commerce, Security, Ease, Performance Risk, and Enjoyment Shopping.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MAMIK HANDAYANI
Date Deposited:	09 Feb 2017 03:44
Last Modified:	09 Feb 2017 03:44
URI:	http://eprints.ums.ac.id/id/eprint/49537

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