Analisis Pengaruh Brand Evaluation, Brand Trust Dan Customer Satisfaction Terhadap Brand Loyalty Jne Dengan Brand Relationship Sebagai Variabel Moderasi

Prastiwi, Destasari Sandra and , Soepatini, SE., M.Si., Ph.D (2017) Analisis Pengaruh Brand Evaluation, Brand Trust Dan Customer Satisfaction Terhadap Brand Loyalty Jne Dengan Brand Relationship Sebagai Variabel Moderasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to test the brand evaluation, brand trust, customer satisfaction and brand loyalty with the brand relationship JNE as a moderating variable. The sampling technique used in this study was a non-probability sampling with purposive sampling type. Data were collected by questionnaire, once the data is collected and analyzed by means of multiple regression analysis and multiple regresion analysis. The results showed that the brand evaluation and customer satisfaction and brand trust has no significant effect on brand loyalty. Likewise with brand evaluation, brand trust and customer satisfaction are moderated brand relationship also has no impact on brand loyalty

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Evaluation brand, Brand Trust, Customer Satisfaction, Brand Relationship and Brand Loyalty
Subjects: X General Subject
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: DESTASARI SANDRA PRASTIWI
Date Deposited: 06 Feb 2017 06:30
Last Modified: 06 Feb 2017 06:30
URI: http://eprints.ums.ac.id/id/eprint/49181

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