Pengaruh Kepercayaan, Kemudahan, Manfaat Dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Pada Mahasiswa Program Studi Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)

Utami, Amalia Dwi and , Drs. Agus Endro Suwarno, M.Si (2017) Pengaruh Kepercayaan, Kemudahan, Manfaat Dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Pada Mahasiswa Program Studi Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research to examine and analyze the influence of trust, ease of use, usefulness and risk on the buyers interest to use e-commerce system.The amount of the sample in this research is 99 students. The sampling techniques in this research uses purposive sample method. The data analysis in this research uses the help of SPSS version 16. The analysis technique used is multiple linear regression to test and prove the research hypothesis. The analysis showed that trust, ease of use, usefulness, and risk have a significant effect on the buyers interest to use e-commerce system. Keywords: trust, ease of use, usefulness, risk, buyers interest to use e-commerce system

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kepercayaan, Kemudahan, Manfaat, Resiko, Minat Pembeli untuk Menggunakan Sistem E-commerce
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	AMALIA DWI UTAMI
Date Deposited:	04 Feb 2017 06:49
Last Modified:	04 Feb 2017 06:49
URI:	http://eprints.ums.ac.id/id/eprint/49046

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