Pengaruh Kualitas Pelayanan, Dan Persepsi Harga Terhadap Loyalitas Konsumen(Survey Pada Rumah Makan Spesial Sambal Solo)

Mahartika, Rosiq and , Dr. Anton Agus S, SE., M. Si., (2016) Pengaruh Kualitas Pelayanan, Dan Persepsi Harga Terhadap Loyalitas Konsumen(Survey Pada Rumah Makan Spesial Sambal Solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study provides an overview of the phenomena that occur in a study that examines the impact of service quality and price perception on consumer loyalty Solo Special Sambal. Respondents were taken in this study as many as 97 people. The test results using multiple linear regression analysis, validity and reliability. The findings obtained in this analysis is the quality of service has a significant influence on customer loyalty with significant value 0.000 <0.05 and price perception have significant influence on customer loyalty with value signfikansi 0.004 <0.05. Determinant coefficient indicates that the variable quality of service and price perception is able to explain the loyalty of 31.5 and the remaining 68.5% there are other variables that influence it.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality, Perceived Price and Consumer Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ROSIQ MAHARTIKA
Date Deposited:	30 Jan 2017 05:02
Last Modified:	30 Jan 2017 05:02
URI:	http://eprints.ums.ac.id/id/eprint/48705

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