Pengaruh Perceived Quality, Brand Image, Kepuasan Konsumen Dan Brand Trust Terhadap Brand Loyalty Produk Kosmetik Merk Wardah

Izzati, Rosyida Rahma and , Drs. Wiyadi, M.M., Ph.D and , Soepatini, S.E., M.Si., Ph.D (2016) Pengaruh Perceived Quality, Brand Image, Kepuasan Konsumen Dan Brand Trust Terhadap Brand Loyalty Produk Kosmetik Merk Wardah. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to analyze: 1) influence of perceived quality on brand loyalty, 2) influence brand image on brand loyalty, 3) influence customer satisfaction on brand loyalty and 4) influence brand trust on brand loyalty. Data was collected from 106 respondent who are consumer of Wardah cosmetics in Surakarta and the surrounding area. The method of analysis use multiple linear regression. Based on the test of all instrument variables are valid and reliable. Classical assumption test indicate that the data normally distribute and linier, moreover there are no multicollinearity and heteroschedastisity. The result of this research showed that: 1) perceived quality has positive and significant influence on brand loyalty, 2) brand image has positive and significant influence on brand loyalty, 3) customer satisfaction has positive and significant influence on brand loyalty and 4) brand trust has positive and significant influence on brand loyalty.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	Perceived quality, brand image, customer satisfaction, brand trust, brand loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	ROSYIDA RAHMA IZZATI
Date Deposited:	01 Nov 2016 03:51
Last Modified:	01 Nov 2016 03:51
URI:	http://eprints.ums.ac.id/id/eprint/47339

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