Pengaruh Penerapan Bauran Pemasaran Terhadap Loyalitas Konsumen Goro Assalam Hypermarket Surakarta

Hidayanto, Febri and , Ahmad Mardalis, SE.,MBA (2016) Pengaruh Penerapan Bauran Pemasaran Terhadap Loyalitas Konsumen Goro Assalam Hypermarket Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) PUBLIKASI ILMIAH.pdf Download (474kB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (651kB)
	PDF (BAB I) BAB I.pdf Download (153kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (195kB) | Request a copy
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (308kB) | Request a copy
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (123kB) | Request a copy
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (10kB) | Request a copy
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (195kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	PDF (PERNYATAAN PUBLIKASI) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (72kB) | Request a copy

Abstract

This study aimed to determine the level of influence the application of marketing mix of product, price, place, promotion, people, physical evidence and process customer loyalty Goro Assalam Hypermarket Surakarta. The sampling method is based on convenience sampling technique, where samples are selected with consideration of ease and in accordance with the criteria of the study, which the authors gave questionnaires to respondents in the meet specific criteria. The results showed that in partial product, promotion, place, physical evidence and process a significant effect on consumer loyalty Goro Assalam Hypermarket, while variable rates and no significant effect on consumer loyalty Goro Assalam Hypermarket. Simultaneously the product, price, promotion, place, people, physical evidence and process a significant effect on consumer loyalty Goro Assalam Hypermarket. Given the price and people variable has no significant effect on consumer loyalty Goro Assalam Hypermarket, then management need to correct again the role of price and people variable in marketing planning company subsequent.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	marketing mix, customer loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FEBRI HIDAYANTO
Date Deposited:	13 Aug 2016 07:40
Last Modified:	13 Aug 2016 07:40
URI:	http://eprints.ums.ac.id/id/eprint/45867

Actions (login required)

View Item