Pengaruh Kepercayaan, Pengalaman, Manfaat, dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Mahasiswa Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

Mutiaraharja, Lia Resti Putri and -, Dr. Noer Sasongko, SE, M.Si, Ak (2016) Pengaruh Kepercayaan, Pengalaman, Manfaat, dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Mahasiswa Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to examine the effect of the trust, experience, benefit, and risk on intention of the buyer to use e-commerce system. The research was conducted in major Accounting Faculty Economic and Business Muhammadiyah University of Surakarta. Determination of sample, using a purposive sampling method. The data in this research is obtained by distributing questionnaires to the respondents. The number of respondents as many 100 people. The data analysis was using multiple linear regressions analysis. The analysis showed that trust, experience, benefit, and risk have a significant effect on intention of the buyer to use e-commerce system.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: trust, experience, benefit, risk, intention of the buyer to use e-commerce system
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: LIA RESTI PUTRI MUTIARAHARJA
Date Deposited: 21 Jun 2016 05:34
Last Modified: 21 Jun 2016 05:34
URI: http://eprints.ums.ac.id/id/eprint/43503

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