A PRAGMATIC STUDY ON DOMESTIC AND INTERNATIONAL AIRLINES SLOGAN

CHASAN, NUR (2009) A PRAGMATIC STUDY ON DOMESTIC AND INTERNATIONAL AIRLINES SLOGAN. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is a pragmatic study focused on the meaning of speaker’s utterance and the context. This research aims at examining the forms of slogan used in domestic and international airlines slogan in Indonesia. The data of the research are in the form of phrase, clause, and sentence of English slogan in domestic and international airlines slogan in Indonesia. This research is a descriptive qualitative study which uses documentation method in collecting the data. The data are analyzed based on their linguistic forms and their meaning. In addition, the meaning analysis employs the speech acts theory especially locutionary and illocutionary. The result of this research shows that slogans used in domestic and international airlines slogan are in the forms of phrase (noun phrase), clause (dependent clause), and sentence (declarative sentence and imperative sentence). Meanwhile, the meaning of slogan are asserting, persuading and informing.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Domestic and International airlines slogan, pragmatics
Subjects: P Language and Literature > PE English
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User: Maria Husnun Nisa
Date Deposited: 31 Jul 2009 07:50
Last Modified: 16 Nov 2010 10:01
URI: http://eprints.ums.ac.id/id/eprint/3915

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