Persepsi Terhadap Iklan Junk Food Pada Siswa SMA 1 Karangdowo Klaten

Setyawan, Gandhi and , Pamudya Kurnia, STP., M.Agr and , Muwakhidah, SKM., M.Kes (2015) Persepsi Terhadap Iklan Junk Food Pada Siswa SMA 1 Karangdowo Klaten. Diploma thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Background: One of factors affecting teenagers to consume junk food the effectiveness of elektronik media advertising. Purpose: The purpose of this study was to determine perceptions about McDonald's junk food advertisement in high school 1 of Karangdowo students. Method: The method used in this study was descriptive with the design of the correlation study. Population this research were 65 students grade X of SMA Negeri 1 Karangdowo, while subjects were 45 students of class X A, B and C SMA Negeri 1 Karangdowo. Results: The results showed that the students had a keen perception about junk food after watching junk food advertisement (60.00%). Students were interested in the advertisement because of its appearance of and storyline that correspond with the age of the students. Conclusion: After given advertisement, high school students 1 Karangdowo interestedin advertising junk food. The interest of students influenced by the look andstory line

Item Type: Karya ilmiah (Diploma)
Uncontrolled Keywords: media advertising, junk food, student Senior High School
Subjects: R Medicine > R Medicine (General)
Divisions: Fakultas Ilmu Kesehatan > Gizi D3
Depositing User: Unnamed user with username j300120053
Date Deposited: 28 Oct 2015 09:28
Last Modified: 09 Oct 2021 12:39
URI: http://eprints.ums.ac.id/id/eprint/38353

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