Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta)

Rofiq Rizki, Ainur (2015) Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

[img] PDF (NASKAH PUBLIKASI)
02. NASKAH PUBLIKASI.pdf

Download (878kB)
[img] PDF (HALAMAN DEPAN)
03. HALAMAN DEPAN.pdf

Download (1MB)
[img] PDF (BAB I)
04. BAB I.pdf

Download (139kB)
[img] PDF (BAB II)
05. BAB II.pdf
Restricted to Repository staff only

Download (263kB)
[img] PDF (BAB III)
06. BAB III.pdf
Restricted to Repository staff only

Download (223kB)
[img] PDF (BAB IV)
07. BAB IV.pdf
Restricted to Repository staff only

Download (274kB)
[img] PDF (BAB V)
08. BAB V.pdf
Restricted to Repository staff only

Download (23kB)
[img] PDF (DAFTAR PUSTAKA)
09. DAFTAR PUSTAKA.pdf

Download (158kB)
[img] PDF (LAMPIRAN)
10. LAMPIRAN.pdf
Restricted to Repository staff only

Download (517kB)
[img] PDF (PERNYATAAN PUBLIKASI ILMIAH)
01. Surat Pernyataan Publikasi Karya Ilmiah.pdf
Restricted to Repository staff only

Download (522kB)

Abstract

The purpose of this research are: 1) to describe the impact of quality product and price towards to the consumers’ decision to purchase Iphone product. 2) to describe betwen quality product and price, which variable having dominant effect to the consumers’ decision in purchase Iphone product. The type of this research is associative quantitative, by taking conclusion by statistical analysis. The population is UMS college student who use Iphone. Sample is taken from 100 respondents using purposive sampling technique. Data analysis technique is using multiplied linear regression analysis, though the hipothesis test uses test -t, test-F, and test- . Based on the data analysis result done, this research shows that the product quality and the price have some significant impacts toward the decission of purchasing Iphone products. The variable which owns the most effect is the product quality.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: product quality, price, and decision of purchasing Iphone
Subjects: Q Science > QH Natural history > QH301 Biology
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AINUR ROFIQ RIZKI
Date Deposited: 29 Jul 2015 02:40
Last Modified: 29 Jul 2015 02:40
URI: http://eprints.ums.ac.id/id/eprint/35322

Actions (login required)

View Item View Item