Penggunaan Instagram Sebagai Media Sosialisasi Dan Informasi Dalam Pemilwa FKI UMS Periode 2021-2022

Yulianto, Yudha Wahyu and -, Drs. Joko Sutarso, M.Si (2023) Penggunaan Instagram Sebagai Media Sosialisasi Dan Informasi Dalam Pemilwa FKI UMS Periode 2021-2022. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Instagram is a media tool that supports someone to share moments or just share photos and social network services that are equipped with cameras, making it easier for someone to share photos/videos. Student selection is an annual event organized by academics which aims to find or choose usually the chairman of the BEM or DPM both at the university level and at the Faculty level. Based on the main issues above, the problem is formulated as follows, How do FKI UMS students use Instagram as a source of information in the context of elections FKI UMS in 2022? And the purpose of this study is to try to describe the use of Instagram by FKI UMS students in the context of political information, especially in the context of the 2022 FKI UMS elections. This study uses two theories, namely uses and gratifications and new media theory, this study uses a qualitative descriptive method with random data collection by interviewing students and students of FKI UMS, and the results of the research that there are passive and active users, the use of Instagram is very wide and there are some findings that there are sources who use Instagram as a source of information and there are also those who use Instagram just for entertainment. and according to the KPUM FKI UMS as the organizer of the election, it also stated that the use of Instagram as a socialization medium was effective.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Instagram, student, election FKI
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > HE4 Social Media
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	YUDHA WAHYU YULIANTO
Date Deposited:	06 May 2023 04:08
Last Modified:	06 May 2023 04:08
URI:	http://eprints.ums.ac.id/id/eprint/111507

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