Kuswardani, Endah (2008) A PRAGMATIC STUDY OF SLOGAN OF TEENAGE COSMETIC PRODUCTS. Skripsi thesis, Universitas Muhammadiyah Surakarta.


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can express all of their feelings, thought and create cooperation with other people. Communication tends to be associated as a process in language use. One aspect of human activities that uses language is advertising. This research paper studies the types of speech acts, and the intention of slogan on teenage cosmetic products. The objectives of this research are to analyze types of speech acts of the slogan in teenage cosmetic products advertisement and to analyze the intention of the slogan in advertisement teenage cosmetic products. The data come from the slogan on both products. The object of this research is the English slogan on teenage cosmetic products. The data source of this study is Femina magazine issued in January – August 2005. In gathering the data the researcher uses the document method. To obtain the objectives, the researcher gathers the data from teenage cosmetic products which are analyzed based on the types of speech acts and intention of the slogan. The results of the research show that; firstly that the most general speech acts of teenage cosmetic products is directive speech acts. Secondly, all the data of teenage cosmetic products advertisement slogans that are analyzed in this paper have three attention, they are asserting, persuading, informing. Mostly, the content of slogan is asserting.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: pragmatic, teenage cosmetic advertisement slogans
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User: Ari Fatmawati
Date Deposited: 13 Apr 2009 03:43
Last Modified: 02 Jan 2012 03:54
URI: http://eprints.ums.ac.id/id/eprint/1099

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