Pengaruh Kepercayaan, Kualitas Produk dan Promosi Flash Sale terhadap Keputusan Pembelian Produk pada Marketplace Shopee di Kota Surakarta

Aca, Dina Fitria Nurlaili La Ode and , Drs. Joko Suwandi, SE., M.Pd, (2023) Pengaruh Kepercayaan, Kualitas Produk dan Promosi Flash Sale terhadap Keputusan Pembelian Produk pada Marketplace Shopee di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of trust, product quality, and flash sale promotions on product purchasing decisions at the shopee marketplace. This study uses associative quantitative research. The population in this study is in the city of Surakarta and the sample taken is 97 respondents. The sampling technique used is purposive sampling. Data was collected by distribut ing questionnaires. Data analysis techniques using multip le linear regression test, t test, F test, R2 test, SE and SR. The results of this study concluded that the trust variable has no significant effect on purchasing decisions as shown by the value of t count (1.074) < t table (1.989). While the 2 variables, namely, product quality and flash sale promotions have a significant effect on purchasing decisions as indicated by the amount of t count (2.323), (2.164) > t table (1.989). While simultaneously these three variables have a significant effect on purchasing decisions shown by the magnitude of the F test (11.720) > F table (2.70). And the three variables have an R2 effect of 27.4% on product purchasing decisions on the Shopee marketplace and the remaining 72.6% is influenced by other variables.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	trust, product quality, flash sale promotion, purchase decision.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	DINA FITRIA NURLAILI LA ODE ACA
Date Deposited:	07 Feb 2023 06:51
Last Modified:	21 Dec 2023 02:25
URI:	http://eprints.ums.ac.id/id/eprint/108282

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