Strategi Marketing Madaharsa Planner Wedding Organizer Saat Masa Pandemi Covid-19 Tahun 2020-2022 Ditinjau Dari Perspektif Marketing Syariah

Al Azka, Hilma Afinsa Zulfah and , Nur Rizqi Febriandika, S.Sy., M.B.A, M.SEI (2023) Strategi Marketing Madaharsa Planner Wedding Organizer Saat Masa Pandemi Covid-19 Tahun 2020-2022 Ditinjau Dari Perspektif Marketing Syariah. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In carrying out business activities to achieve company targets, not many companies pay attention to sharia-based marketing concepts. This study aims to find out how the marketing strategy carried out by Madaharsa Planner Wedding Organizer is viewed from a sharia marketing perspective. The method used in this study is descriptive qualitative. Sources of data in this study are primary data and secondary data. Primary data were obtained from interviews with Madaharsa Planner owners, teams and consumers. While secondary data obtained from books, journals, theses, websites and other sources related to research. Data collection techniques carried out were interviews, documentation and literature studies. Then the data obtained were analyzed using data reduction, data presentation and drawing conclusions. The result of this study is that the marketing strategy used by Madaharsa Planner is to apply the 4P marketing mix (product, price, place, promotion). From a sharia marketing perspective, the strategy implemented by Madahara Planner is appropriate because it includes the characteristics of sharia marketing, namely divine (rabbaniyah), ethical (akhlaqiyah), realistic (waqi'iyyah) and humanistic (insyaniyah) values. Then Madaharsa Planner has also implemented the business and management values exemplified by Rasulullah such as: Shiddiq, Amanah, Tabligh, Fathanah.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Marketing Syariah, Strategi Marketing, Wedding Organizer.
Subjects:	B Philosophy (General); Religion > BA Islamic B Philosophy (General); Religion > BA Islamic > Hukum Ekonomi Islam
Divisions:	Fakultas Agama Islam > Hukum Ekonomi Syariah (HES)
Depositing User:	HILMA AFINSA ZULFAH AL AZKA
Date Deposited:	17 Jan 2023 02:55
Last Modified:	22 Dec 2023 02:24
URI:	http://eprints.ums.ac.id/id/eprint/107131

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