Pemanfaatan Dalmadi Center Sebagai Sarana Promosi Produk Umkm Di Kabupaten Grobogan

Septaningrum, Tian and , Titik Ulfatun, S.Pd., M.Ed (2022) Pemanfaatan Dalmadi Center Sebagai Sarana Promosi Produk Umkm Di Kabupaten Grobogan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the use of the Dalmadi Center as a means of promoting MSME products in Grobogan Regency, as well as the impacts obtained and their constraints. This type of research is qualitative with a case study design. The data collection techniques used are: interviews, observations and documentation. The validity of the data used is the triangulation of techniques and sources. Data analysis techniques use interactive analysis techniques, namely data collection, data reduction, data presentation and conclusion drawing. The object in this study is the Dalmadi Center. The subjects in this study were the head of the Dalmadi Center, employees of the promotion department, and msMEs. There were three speakers in this study, namely the head of the Dalmadi Center, employees of the promotion department, and the MSME. This research was conducted at Dalmadi Center, Purwodadi, Grobogan, Central Java. The result of this research is the use of the Dalmadi Center as a means of promoting MSME products in Grobogan Regency including promotional activities, introducing and assisting in the sale of these products through various media and promotional techniques. The impact obtained is a lot of visits, products and MSMEs are better known, and increased sales. The obstacles experienced are the shortage of human resources, transportation, facilities, and promotion through digital marketing are not well known to the public.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	dalmadi center, promosi, produk UMKM
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	TIAN SEPTANINGRUM
Date Deposited:	24 Nov 2022 01:31
Last Modified:	24 Nov 2022 01:31
URI:	http://eprints.ums.ac.id/id/eprint/106324

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