Strategi Digital Marketing pada Usaha Clothing di Maustore Surakarta

DZULFIQAR, HELMI AUFA and -, Surya Jatmika, S.Pd., M.Pd (2022) Strategi Digital Marketing pada Usaha Clothing di Maustore Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to describe the digital marketing strategy and the obstacles experienced by Maustore in carrying out digital marketing strategies during the Covid- 19 pandemic. This type of research uses qualitative research with a case study design. The subjects in this study were Headstore, employees, and customers of Maustore. Data collection techniques in this study are: interviews, observation, and documentation. Data validity using triangulation of techniques and sources. Data analysis techniques used are data collection, data reduction, data presentation, conclusion drawing and verification. The results of this study are: Digital marketing used by Maustore is Instagram social media and Shopee marketplace. In using Instagram social media, Maustore uses all features such as feeds, stories, reels, highlights, bio, guides, Instagram Shop, and Instagram Ads. Meanwhile, in using Shopee, they use free shipping features, discounts, cashback, and provide Shopee PayLater. Meanwhile, the obstacles faced by Maustore are delays in delivery, losing the target market due to the Covid-19 pandemic, spending a lot of money on online promotions, and not maximizing several other e-commerce media such as using Tokopedia, Bukalapak, and others.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	digital marketing, clothing, maustore
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	HELMI AUFA DZULFIQAR
Date Deposited:	06 Oct 2022 03:38
Last Modified:	06 Oct 2022 03:38
URI:	http://eprints.ums.ac.id/id/eprint/104948

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