Athallah, Daffa Aqshal and , Nur Achmad, S.E., M.Si., CIQnR (2022) Pengaruh Kompetensi Karakter, Nilai Virtual Item Dan Kepuasan Aplikasi Game Terhadap Intensi Pembelian Virtual Item Dalam Game Online (Studi Kasus Pada Mahasiswa UMS Yang Bermain Mobile Legend). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The aim of this research is to analyze and discuss the effect of character competence, virtual item value and game satisfaction on virtual item purchase intentions in online games. Respondents from this study were University of Muhammadiyah Surakarta students who played Mobile Legends for at least one season or three months totaling 100 respondents using the SPSS 21 program. The following are (1) Character Competence has a positive and significant influence on Virtual Game Purchase Intentions so that the first hypothesis is accepted. (2) Virtual Game Value has a positive and significant impact on Virtual Game Purchase Intention so that the second hypothesis is accepted. (3) Game Satisfaction has a positive and significant influence on Virtual Game Purchase Intentions so that the third hypothesis is accepted.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | character competency, the values of virtual items, satisfaction within game, purchase intention |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | DAFFA AQSHAL ATHALLAH |
| Date Deposited: | 15 Aug 2022 06:29 |
| Last Modified: | 15 Aug 2022 06:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/104188 |
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