Analisis Pengaruh Brand Credibility dan Brand Resonance Terhadap Brand Loyalty Merek Produk Kosmetik Wardah Di Soloraya

Hapsari, Ouknes Widyawati Atiqah and , Dr. Moechammad Nasir, S. E., M.M (2022) Analisis Pengaruh Brand Credibility dan Brand Resonance Terhadap Brand Loyalty Merek Produk Kosmetik Wardah Di Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi.pdf Download (641kB)
	PDF (Halaman Depan) Halaman Depan.pdf Download (561kB)
	PDF (Bab I) Bab I.pdf Download (139kB)
	PDF (Bab II) Bab II.pdf Restricted to Repository staff only Download (148kB) | Request a copy
	PDF (Bab III) Bab III.pdf Restricted to Repository staff only Download (142kB) | Request a copy
	PDF (Bab IV) Bab IV.pdf Restricted to Repository staff only Download (360kB) | Request a copy
	PDF (Bab V) Bab V.pdf Restricted to Repository staff only Download (9kB) | Request a copy
	PDF (Daftar Pustaka) Daftar Pustaka.pdf Download (127kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (465kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) Pernyataan Publikasi.pdf Restricted to Repository staff only Download (239kB) | Request a copy

Abstract

The purpose of this writing is to analyze the influence of brand credibility and brand resonance for brand loyalty on cosmetic products Wardah in Soloraya. The formulated problem in this study is the ifluence of brand credibility and brand resonance for brand loyaltysignificantly. The study implemented the survey method using quantitative approach with primer data as a sourse of data obtained through the active charging of the questionnaire by using google form and filled out by respondents user of cosmetic products Wardah specially user who live in Soloraya. Technique to take a sample use non-probability sampling by using purpose sampling which is the number of responden in this samples research around 140. Hypotheses in this research show that brand credibility are suspected to have significant effect on brand loyalty (H1) also brand resonance are suspected to have significant effect on brand loyalty (H2). After research is conducted on ifluences between brand credibility, brand resonance and brand loyalty it is conclude that brand credibility (X1) have significant impact on brand loyalty (Y) and also brand resonance (X2) have significant impact on brand loyalty (Y).

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand credibility, brand resonance dan brand loyalty
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	OUKNES WIDYAWATI ATIQAH H
Date Deposited:	13 Aug 2022 07:13
Last Modified:	13 Aug 2022 07:13
URI:	http://eprints.ums.ac.id/id/eprint/103763

Actions (login required)

View Item