Kusuma, Julanita Nada and , Dr. Rini Kuswati, S.E., M.Si (2022) Analisis Pengaruh Keinovatifan Konsumen Dan Keterlibatan Pelanggan Pada Perilaku Penciptaan Bersama Nilai Pelanggan (Studi Pada Klinik Kecantikan Larissa Cabang Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze consumer innovation on the behavior of co-creating customer value mediated by customer involvement at the Larissa Aesthetic beauty clinic Surakarta branch. In this study using 170 respondents. The type of data used is primary data. The data collection method used is in the form of questionnaires and data processing is carried out using Partial Least Square (PLS) analysis tool with SmartPLS 3.0 software. This study concludes that: Consumer Innovativeness has a positive and significant effect on customer participation behavior in Larissa Aesthetic services. Innovativeness has a positive and significant impact on citizenship behavior in Larissa Aesthetic services. Innovativeness has a positive and significant impact on customer involvement in Larissa Aesthtic's services. Customer involvement has a positive and significant impact on customer participation behavior in Larissa Aesthetic services. Customer involvement has a positive and significant impact on citizenship behavior in Larissa Aesthetic services. Customer involvement mediates positively and significantly on the relationship between consumer innovativeness and customer participation behavior. Customer involvement has a positive and significant effect on the relationship between consumer innovation and customer citizenship behavior.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | consumer innovativeness, customer engagement, customer participation behavior, customer citizenship behavior |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | JULANITA NADA KUSUMA |
| Date Deposited: | 11 Aug 2022 07:47 |
| Last Modified: | 11 Aug 2022 07:47 |
| URI: | http://eprints.ums.ac.id/id/eprint/103284 |
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