Analisis Pengaruh Inovasi Produk, Kemasan dan Variasi Produk Terhadap Minat Beli Produk Chatime di Surakarta

Hudaya, Nadira Farah and , Ihwan Susila, S.E., M.Si, Ph.D (2022) Analisis Pengaruh Inovasi Produk, Kemasan dan Variasi Produk Terhadap Minat Beli Produk Chatime di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi.pdf Download (503kB)
	PDF (Halaman Depan) Halaman Depan.pdf Download (664kB)
	PDF (Bab I) Bab I.pdf Download (73kB)
	PDF (Bab II) Bab II.pdf Restricted to Repository staff only Download (188kB) | Request a copy
	PDF (Bab III) Bab III.pdf Restricted to Repository staff only Download (202kB) | Request a copy
	PDF (Bab IV) Bab IV.pdf Restricted to Repository staff only Download (303kB) | Request a copy
	PDF (Bab V) Bab V.pdf Restricted to Repository staff only Download (87kB) | Request a copy
	PDF (Daftar Pustaka) Daftar Pustaka.pdf Download (135kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (410kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) Pernyataan Publikasi.pdf Restricted to Repository staff only Download (235kB) | Request a copy

Abstract

This study aims to analyze the effect of product innovation, packaging, and product variations on buying interest in Chatime products in Surakarta. The sample in this study was 100 respondents who were enthusiasts of Chatime products in Surakarta. The type of data used in this research is primary data. Methods of data collection using a questionnaire. The data analysis methods used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, model accuracy test (F test), estimator accuracy parameter test or hypothesis test (t test). The results of the analysis in this study indicate that product innovation has a positive and significant effect on buying interest, packaging has a positive and significant effect on buying interest, product variations have a positive and significant effect on buying interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Product Innovation, Packaging, Product Variation, Buying Interest
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NADIRA FARAH HUDAYA
Date Deposited:	09 Aug 2022 01:36
Last Modified:	09 Aug 2022 01:36
URI:	http://eprints.ums.ac.id/id/eprint/102954

Actions (login required)

View Item