Motif Belanja Online Di Masa Pandemi

Fatimah, Siti and , Dr. Edy Purwo Saputro, S.E., M.Si. (2022) Motif Belanja Online Di Masa Pandemi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of online shopping motives on consumer intentions to buy online during the pandemic. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using SPSS version 25. The results of the analysis in this study indicate that the hedonism motive and internal subjective norms have no significant effect on consumer intentions to buy online during the pandemic, while the utilitarian motive and external subjective norms have a significant effect on consumer intentions to buy online during the pandemic

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	hedonism motive, utilitarianism motive, internal subjective norm, external subjective norm, online purchase intention
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SITI FATIMAH
Date Deposited:	03 Aug 2022 23:15
Last Modified:	03 Aug 2022 23:15
URI:	http://eprints.ums.ac.id/id/eprint/102388

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