Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Minyak Goreng (Studi Pada Konsumen Minyak Goreng di Kecamatan Karanggede, Boyolali)

Anisa, Fitri and , Ihwan Susila, S.E., M.Si, Ph.D (2022) Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Minyak Goreng (Studi Pada Konsumen Minyak Goreng di Kecamatan Karanggede, Boyolali). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to examine the effect of Brand Image, Price, and Product Quality on the Decision to Purchase Cooking Oil. The population used in this study were Cooking Oil Consumers in Karanggede District, Boyolali and the sample used was 100 respondents using the technique used in sampling in this study is one of the non-probability sampling techniques, namely convinance. The analysis used is Multiple Linear Regression Analysis. There is a simultaneous influence of Brand Image, Price, and Product Quality on the Decision to Purchase Cooking Oil in Karanggede District, Boyolali. There is a partial influence of Brand Image and Product Quality on Purchase Decisions, while there is no partial influence of Price on Purchase Decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product quality, price, brand image and purchase decision
Subjects:	H Social Sciences > HG Finance > Capital/Modal H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANISA FITRI
Date Deposited:	02 Aug 2022 08:49
Last Modified:	02 Aug 2022 08:49
URI:	http://eprints.ums.ac.id/id/eprint/102216

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