Identifikasi Faktor Kepuasan Belanja Online

Corneliawati, Elisa Yessy and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Identifikasi Faktor Kepuasan Belanja Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to identify the factors of online shopping satisfaction. The independent variables consist of security, information availability, delivery, quality, price and time and the dependent variable is customer satisfaction. The study was conducted on students of the Muhammadiyah University of Surakarta. The sample of this study was 115 respondents. Collecting data using a questionnaire. The analytical method used is multiple linear regression analysis, t test, F test, and determinant coefficient, validity and reliability test and classical assumption test. Based on the results of the analysis found, it can be explained that security, information availability, delivery, quality, and time have a positive and significant influence on online shopping consumer satisfaction while price does not significantly affect online shopping consumer satisfaction.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Security, Information Availability, Delivery, Quality, Price, Time, Customer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ELISA YESSY CORNELIAWATI
Date Deposited:	27 Jun 2022 01:34
Last Modified:	27 Jun 2022 01:34
URI:	http://eprints.ums.ac.id/id/eprint/101079

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