Sari, Dwi Alfin Meilana and , Dr. Moechammad Nasir, S.E., M. M (2022) Analisis Elemen Content Creation, Content Sharing, Connecting, dan Community Building Via Instagram Terhadap Keputusan Pembelian pada Fast Food di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
naskah publikasi_dwi alfin meilana sari.pdf Download (546kB) |
|
PDF (Halaman Depan)
0000000.pdf Download (564kB) |
|
PDF (Bab I)
BAB I.pdf Download (221kB) |
|
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (197kB) |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (269kB) |
|
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (286kB) |
|
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (38kB) |
|
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (158kB) |
|
PDF (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only Download (278kB) |
|
PDF (Surat Pernyataan Publikasi)
suratttt.pdf Restricted to Repository staff only Download (38kB) |
Abstract
This study aims to analyze and discuss the effect of content creation, content sharing, connecting, and community building on purchasing decisions on fast food in Surakarta. The population in this study were fast food consumers in Surakarta City with a sample of 150 respondents. Data collection techniques through the distribution of questionnaires. Data analysis in this study used Smart PLS version 3.0. The sampling technique in this study uses purposive sampling and data testing techniques used in this study include the outer model consisting of convergent validity, discriminant validity, composite reliability, Cronbach's alpha and multicollinearity tests as well as the inner model consisting of coefficient determination, goodness of fit, effect size test (f2), and hypothesis testing. The results of this study indicate that content creation has a significant effect on purchasing decisions content sharing has no significant effect on purchasing decisions connecting has no significant effect on purchasing decisions and community building has a significant effect on purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | content creation, content sharing, connecting, community building, purchasing decisions. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | DWI ALFIN MEILANA SARI |
| Date Deposited: | 22 Jun 2022 01:29 |
| Last Modified: | 22 Jun 2022 01:29 |
| URI: | http://eprints.ums.ac.id/id/eprint/101051 |
Actions (login required)
 |
View Item |
