Pengaruh Brand Image, Brand Awareness dan Brand Trust Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Aqua di Surakarta

Damayanti, Fransiska and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Pengaruh Brand Image, Brand Awareness dan Brand Trust Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Aqua di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aimed at analyzing the influence of brand image, brand awareness and brand trust on purchasing decision of packed drinking water of AQUA in Surakarta. Population and sample of the study were community consuming AQUA and the number of respondents was 100 people. The data source used was primary data. The technique of collecting data was questionnaire. The data were analyzed by using SPSS 25. The result of the study showed that brand image influenced significantly on purchasing decision, brand awareness influenced significantly on purchasing decision, and brand trust influenced significantly on purchasing decision.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Brand image, Brand awareness, Brand trust, Keputusan Pembelian
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FRANSISKA DAMAYANTI
Date Deposited:	17 Jun 2022 01:28
Last Modified:	17 Jun 2022 01:29
URI:	http://eprints.ums.ac.id/id/eprint/101029

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