Pengaruh Social Media Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Erigo

Prasetya, Sandy Aldi and , Dr. Edy Purwo Saputro, S.E., M.Si. (2022) Pengaruh Social Media Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Erigo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of social media marketing and brand awareness on Erigo purchasing decisions. The population and sample in this study were students of Muhammadiyah University of Surakarta who had purchased Erigo products and the number of respondents as samples in this study were 120 respondents. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using SPSS 25. The results of the analysis in this study indicate that social media marketing has a significant effect on purchasing decisions and brand awareness has a significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	social media marketing, brand awareness, purchasing decisions.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SANDY ALDI PRASETYA
Date Deposited:	15 Jun 2022 01:51
Last Modified:	15 Jun 2022 01:51
URI:	http://eprints.ums.ac.id/id/eprint/101012

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